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Analyst, Marketing Analytics
About the position
This role focuses on executing and delivering campaign-level analytics and insights in partnership with marketing and product stakeholders. This role supports the team through interpreting data and providing concrete insights on how to optimize performance. This role will collaborate cross-functionally to understand the impact of marketing efforts at the top, middle and bottom of the funnel. You are a curious, technology-minded person with a passion for using data to inform decisions. Your ability to turn large amounts of data into an informed perspective on how to improve the impact of marketing investments is critical to success in this role.
Responsibilities
- Analyze complex A/B and multivariate tests, communicate results and provide recommendations
- Identify the need and support development of dashboards, reports, and alert systems to analyze and monitor marketing campaigns and overall growth initiatives
- Use multiple data sources and tools to identify, interpret and communicate end-user behavior and provide insight that drives partnerships and campaign experimentation & optimization
- Conduct analyses for the team and stakeholder partners to identify factors that improve acquisition, monetization, and retention performance to drive customer and revenue growth
- Create, manage and maintain marketing KPI reports, across Paid Media and emerging channels
- Partner with channel managers to optimize marketing performance within each stage of the funnel (ex. Paid Media, Social, Partnerships, Email)
- Assist in data management, governance, attribution rules, and data quality with other functional data owners to ensure data integrity across different departments
- Utilize internal tools and open sources for competitive insight generation
- Build strong relationships with key cross-org partners to help build cohesive strategies to meet or exceed business growth targets
Requirements
- A four-year degree in a technical field (mathematics, statistics, data science, or related field)
- 3-5+ years experience as a Business/Marketing Analyst in a direct-to-consumer environment
- Experience working in gaming, live-services entertainment, and/or SaaS sectors
- Experience with experiment design, brand lift studies, and A/B test analysis across multiple KPIs
- Ability to collaborate with marketing team members, generating ideas/recommendations that combine analytical, marketing, and business perspectives
- Experience querying data warehouses (SQL), analyzing data, and arriving at insights using quantitative and qualitative techniques
- Proficient in developing dashboards using Tableau, Looker, or other data visualization tools
- Ability to communicate highly complex and technical concepts to non-technical audiences
- Proficiency in AI, Microsoft Suite, Google Sheets
- Superior teamwork, communication, and problem-solving skills
Nice-to-haves
- Passion and experience with video games; bonus if you play first person shooter games
Benefits
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
- 401(k) with Company match, tuition reimbursement, charitable donation matching;
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
- If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
